I think that IPC media would be the right media institution to distribute 'Fusion'. This is because they own over 60 different types of magazines varying from 'Horse and Hound' to 'Now', and all of these are very successful. One of the magazines that they distribute is 'Look' and this magazine is one of the most popular high street fashion magazines around. IPC media does distribute other music magazines such as NME, but this doesn't really matter as Fusion is a rock-indie genre rather than just indie that NME does. This means that both magazines would still sell and IPC media would still gain profit from more of a variety of people.
My second choice was the Bauer Media Group as they too do have a gap in the market for Fusion magzine, but they own over 80 different types of magazines which means that they are a successful company, but it would mean less funding to go towards the making of Fusion etc.
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